@misc { , title = {Data-Driven Visiting Experiences}, abstract = {Data is seen as the ‘new oil’ that drives the digital economy, and museums are no exception to this. We investigate how data captured from hybrid museum experiences can become a resource for designers, for museums, and for visitors in their understanding of a museum and a museum visit. We ground our discussion in three complementary case studies: Analysing visitors’ movements in a touring virtual reality exhibition called Thresholds; analysing their gifting behaviours in the Gift app; and capturing data about how designers used our Visitor Box cards.}, doi = {10.5117/9789463726443}, isbn = {9789463726443}, note = {hardback isbn}, pages = {157-175}, publicationstatus = {Published}, publisher = {Amsterdam University Press}, url = {https://nottingham-repository.worktribe.com/output/15712900}, keyword = {Hybrid Design, Museums, User Experience, Human-Computer Interaction (HCI), Gifting}, year = {2022}, author = {Benford, Steve and Darzentas, Dimitri and Bodiaj, Edgar and Tennent, Paul and Martindale, Sarah and Cameron, Harriet and Spors, Velvet} editor = {Waern, Annika and Løvlie, Anders Sundnes} }