@article { , title = {‘Blood in pee’ campaign: Increased demand on secondary care with no change in cancers diagnosed}, abstract = {Objective: As part of the national Be Clear on Cancer campaign, the ‘blood in pee’ campaign was launched in 2013. We aimed to evaluate the impact of the campaign on 2-week wait (2WW) referrals and the resulting diagnoses of malignancy at a single trust, and secondly, to evaluate the socio-economic background of patients referred. Patients and methods: Suspected cancer 2WW patients in the 3 months pre- and post-campaign were included. Demographics, investigations and diagnoses were recorded. A Kolmogorov–Smirnov test demonstrated a normal distribution. The data were treated as parametric and analysed with the unpaired Student’s t-test. Results: Referrals for visible haematuria significantly increased by 52\% from 135 pre-campaign to 205 post-campaign (p = 0.03). There was a fall in the proportion of patients diagnosed with malignancy from 20.27\% pre-campaign to 15.36\% post-campaign. The mean index of multiple deprivation score of referrals did not change: p = 0.43. Conclusion: This campaign has increased referrals without increasing the proportion of malignancies diagnosed, placing large demand on services without benefit or extra funding. Nor has the campaign effectively reached deprived socio-economic groups. There is little evidence as to the efficacy of untargeted cancer awareness campaigns and further work is needed to improve their pick-up of malignancies.}, doi = {10.1177/2051415818801187}, eissn = {2051-4166}, issn = {2051-4158}, issue = {1}, journal = {Journal of Clinical Urology}, pages = {15-19}, publicationstatus = {Published}, publisher = {SAGE Publications}, url = {https://nottingham-repository.worktribe.com/output/1379097}, volume = {12}, keyword = {Urology, Surgery}, year = {2019}, author = {Patel, Kunjan and Hall, Susan Jane and Shraddha, Kamath and Stanford, Richard and Williams, Simon and Lund, Jon} }