@article { , title = {The Shakespeare apocrypha and canonical expansion in the marketplace}, abstract = {An essay is presented on the marketing of William Shakespeare's literary works. It offers a discussion on the process of canonization and examines the theatrical production "Double Falsehood," by Lewis Theobald. The author also reflects on the critical reassessment of Lukas Erne on Shakespeare's popularity in more than 45 editions between 1584-1616.}, eissn = {2169-5342}, issue = {2}, journal = {Philological Quarterly}, note = {Estimated acceptance date. Cannot locate article online, so no URL or doi. Permission given by publisher on 11/10/16: 'We grant our authors non-exclusive rights to reproduce and distribute their work; so, yes, PQ is happy to allow Dr Kirwan to place his article in open access'. EZ 14/10/16}, publicationstatus = {Published}, url = {https://nottingham-repository.worktribe.com/output/1007835}, volume = {91}, year = {2012}, author = {Kirwan, Peter} }